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When you are a small business and don't have an enormous development team you have to be careful about technology decisions. Most of our time is spent ensuring that our application is secure and running properly. Some of our time is spent adding new features including making changes to the design of the interface so that the website looks nicer. Then there is time that we spend working on search engine optimization (SEO). We prefer to spend our time trying to get organic traffic because one, it is the best traffic and two it is free if you dont count all the time we spend on SEO. Of course my justification for not counting SEO as a direct marketing expense is that it usually makes our site better when done right. Every once in a w Read more
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